Mouyyad Abdulhadi, CEO and co-founder of Pax & Beneficia Coffee, shares his journey of transforming a coffee passion into a thriving business with six locations in the competitive Dallas-Fort Worth market. He discusses creating a unique coffee experience that emphasizes quality and community. Mouyyad highlights the importance of focusing on the 5% of appreciative customers, maintaining brand integrity while scaling, and nurturing a loyal customer base. His insights on navigating a saturated market and the evolving coffee culture make for an inspiring listen.