Morten Wennersgaard
Co-founder of Nordic Approach. Has extensive experience in coffee procurement, quality assessment, and direct trade relationships with producers.
Best podcasts with Morten Wennersgaard
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Oct 24, 2022 • 1h 7min
Episode 20 - What Does a Coffee Importer Do? A conversation with Morten Wennersgaard
Morten Wennersgaard, co-founder of Nordic Approach, shares his extensive experience in the coffee industry, emphasizing the critical role of coffee importers. He discusses how Nordic Approach ensures quality and transparency in green coffee sourcing, particularly for small roasteries facing unique challenges. Morten delves into the complexities of coffee pricing and the importance of building strong relationships with producers. The conversation also touches on sustainability issues in the coffee sector and the evolving strategies to maintain high-quality products without sacrificing values.
Apr 24, 2025 • 1h 1min
Cupping Methods in Trade, Lab & Consumer Communication with Morten Wennersgaard from Nordic Approach
In this insightful discussion, Morten Wennersgaard, co-founder of Nordic Approach, shares his extensive expertise in coffee procurement and quality assessment. He dives into the evolution of cupping methods from trade to consumer engagement. Morten highlights the critical role of the SCA 100-point form and Cup of Excellence protocols in sourcing. He also discusses how to translate lab data into compelling descriptions for roasters and enthusiasts, while emphasizing the importance of training teams to ensure consistency in flavor communication.
