Morten Stengaard

Morten Stengaard, Co-Founder and CEO of Bemakers, shares his expertise in beverage distribution and market expansion. He delves into the challenges of securing local partnerships when entering international markets. Morten emphasizes a bottom-up approach for brand building, using the gym metaphor to illustrate growth accountability. He highlights the necessity of understanding consumer behavior and the importance of demand building and effective logistics for sustainable success in the drinks industry.

Morten Stengaard, Co-founder of Andersen Winery, is on a mission to revolutionize the beverage industry by creating a premium fruit wine category using Nordic fruits. He discusses the fine balance between category and brand building, emphasizing effective positioning and the significance of premium pricing. Morten explores targeted marketing strategies tailored for fine dining and off-trade venues. He highlights the importance of consumer education, seasonal relevance, and a diverse portfolio to keep these innovative wines appealing and in demand.