Morris Katz

Morris Katz and Rebecca Katz, powerhouses from the political ad agency Fight, share insights from Zohran Mamdani's unexpected Democratic primary win. They discuss the groundbreaking use of vertical videos, like the viral "Halalflation," that helped engage younger voters. The conversation dives into how authenticity and relatable content have reshaped political communication. They also highlight the shift from traditional campaigns to more spontaneous, emotionally-driven strategies, offering lessons for future political candidates navigating modern media.

Morris Katz, the lead media strategist for Zohran Mamdani's groundbreaking mayoral campaign in NYC, shares insights from a transformative political journey. Coming from an artistic background, he discusses how creativity fuels activism. Katz breaks down the campaign's innovative three-phase strategy and the crucial roles of grassroots organizations like the DSA and Working Families Party. He delves into the viral digital content that energized voters and reflects on the emotional highs and lows of election night, drawing parallels to Bob Dylan's powerful themes of change.