This discussion features Moritz Fürste, a double Olympic gold medalist in field hockey and co-founder of HYROX, which has transformed fitness racing since its 2017 launch. He shares insights about balancing post-athlete life with entrepreneurship. Moritz highlights the unique challenges of building a global fitness community and the importance of using innovative marketing to engage participants. With millions now competing, he discusses strategies for the brand's future growth and the dream of fitness racing gaining Olympic recognition.