Morgan McSweeney (Dr. Noc)

Morgan McSweeney, aka Dr. Noc, is a biotech researcher and social media science communicator who started creating engaging videos during the pandemic to fight misinformation. He discusses his transition from formal scientific presentation to captivating storytelling, emphasizing the importance of blending entertainment with scientific fact. McSweeney shares his strategies for producing concise, impactful videos and the challenges of competing with sensationalism. He advocates for transparency among scientists and explains how evolving scientific guidance can build public trust.