Morgan Flatley

Global CMO of McDonald's, Morgan Flatley, discusses the importance of creativity and innovation in the company. They reflect on their journey of discovering creativity and their competitive nature. The chapter explores how McDonald's brings their values to life and emphasizes the significance of servant leadership. Flatley reflects on career shifts and finding fulfillment in their current role. They discuss the evolution of leadership in the digital age and the importance of difficult conversations. The chapter also explores promoting a fun and supportive environment and the role of AI in unlocking creativity at scale.

Join Ann Marie Kerwin and Morgan Flatley in a discussion about brand building beyond advertising. They explore strategies like aligning teams, deploying creativity, and strategic messaging. Hear about McDonald's balance between brand building and sales goals, creative excellence, and the shift to emotion-driven marketing. Discover challenges faced by big brands in the digital age and the importance of creative courage in driving business growth.