Morgan Cross

Morgan Cross, founder of Original Duckhead, shares her inspiring journey of turning a classic product into a sustainable umbrella brand. She emphasizes innovative retail strategies by forming partnerships with established retailers and leveraging customer data. The conversation touches on the alarming rate of umbrella waste and the shift towards e-commerce for enhanced customer engagement. Morgan also discusses the importance of team culture, strategic design collaborations, and the crucial role of data-driven decision-making in scaling her business.