Dr. Monica Williams, a physician and co-founder of Scarlet by RedDrop, and Dana Roberts, a former teacher and co-founder, share their journey of creating a period-care brand tailored for school-age girls. They discuss the challenges of tackling an antiquated industry, how personal experiences ignited their mission, and the brutal realities of bootstrapping a startup. Their breakthrough moment came when they won a $1 million pitch from Pharrell Williams. They also explore smart marketing strategies to destigmatize periods, product innovations, and their rapid rebrand for retail success.
