Moni Oloyede

Moni Oloyede, founder of MO Martech, is a veteran in marketing operations with a passion for teaching. She discusses the flawed nature of attribution systems, emphasizing that buyers often forget why they purchased. Moni advocates for understanding content performance over tracking random touchpoints and argues that marketing efforts need not always be tied to revenue. Additionally, she critiques job title inflation in GTM engineering and explores the balance between digital strategies and in-person events, all while sharing her love for teaching.