Special Black Friday and Cyber Monday episode featuring advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee. They discuss strategies for making the event special for loyal customers, pivoting marketing plans, and preparing for increased demand. Challenges include onboarding new agencies, generating content, and releasing new products.