Molly Ruland, CEO and founder of Heartcast Media, is an expert in leveraging digital content for business growth. In this discussion, she reveals how top sales performers generate qualified leads through strategic podcast appearances, turning interviews into lead-generation opportunities. Rather than chasing clients with cold calls, Ruland emphasizes the importance of authentic connections and using podcasts to build credibility. She also shares insights on creating engaging content, the evolution of podcasting, and the necessity of nurturing genuine relationships for long-term success.
