Mollie Rosen

Mollie Rosen, President of Member Experience at the 4As, delves into the 2026 Look Ahead report, highlighting two divergent paths for agencies: tech-driven platforms or creativity-led partnerships. She discusses the tension AI creates within agencies and the urgent need for adoption among independents. Mollie also addresses outdated compensation models that hinder innovation and the importance of evolving billing practices. With insights on offshoring trends and succession planning, she underscores the critical shifts agencies must embrace to thrive.