Mollie Bodensteiner, Head of Revenue Operations at Sound Agriculture, brings her expertise in data-driven results to the discussion. She delves into how structured processes can dramatically enhance sales performance. Mollie highlights the importance of Sales Performance Incentive Funds (SPIFF) to reward good behavior, fostering collaboration over mere compliance. The conversation explores balancing data integrity with agility and emphasizes the evolving role of AI in optimizing sales processes. Listen in for actionable insights into aligning sales and marketing for optimal results!