How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro03:57 What Would Moiz Do?05:45 The Surprising Black Friday Email Win08:56 Let’s Get Into The Stats13:40 Now We Can Play Mariah Carey17:29 SM Ad Spends In Numbers23:01 Why An Early Black Friday Works For DTC Business30:34 How Not To Harm Your Brand35:38 How To Think About Send Times48:16 How Facebook Thinks About Ads

Amazon's blacklisting of Bloom Nutrition turns out to be not as bad as expected. Utopia Bedding, a Pakistani-owned brand, becomes a top seller on Amazon, leading to existential crisis for the hosts. The purchase of Hostess by Smuckers may mean the end of healthy snacks. The podcast also touches on TV advertising, jealousy in success, and the dynamics of fundraising and retail in the business world.

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness.Find out how Nik and Moiz are thinking about organic growth and buying in audiences.Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers.Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali