Moira Gilchrist

Chief Communications Officer at Philip Morris International and a scientist by training, speaking about PMI's smoke-free product strategy and the science of combustion and harm reduction.

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Dec 1, 2025 • 29min

Nicotine pouches: solution or smokescreen?

Dr. Moira Gilchrist, the Chief Communications Officer at Philip Morris International, and Charlie Weimers, a Member of the European Parliament from Sweden, dive into the debate on nicotine pouches. They discuss PMI's ambitious goal to shift to smoke-free products by 2030 and weigh in on Sweden's success with snus in reducing smoking rates. The conversation highlights the nuances of youth usage concerns, the impact of regulatory measures, and the science behind nicotine alternatives. What does this mean for the future of tobacco control in Europe?

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