Moe Aljaff

Moe Aljaff and Juliette Larrouy, co-founders of the acclaimed Schmuck bar, share their journey from successful bars in Barcelona to establishing a new hotspot in New York City. They discuss navigating design challenges in a 'cursed' location and creating two distinct bar experiences. The duo emphasizes integrating European service styles, fostering a family-like staff environment, and adding quirky design elements like a fortune-cookie table. Their commitment to local culture and innovative operations aims to make Schmuck a lasting landmark.