Mo Reid

Stephanie and Mo Reid, co-founders of MiJa Books, share their inspiring journey from a home library to a nearly $1 million business dedicated to diverse children's literature. They reveal how customer feedback prompted a pivot from senior care to book fairs, leading to a thriving enterprise. Listen as they discuss the lessons learned from pop-up shops, the operational challenges of running school book fairs, and their innovative strategies using giveaways and automation to grow their reach. Their story is a testament to creativity and resilience in business!