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Mitchell (Mitch) Presnick
Visiting fellow at Harvard's Fairbank Center and entrepreneur who founded and developed the Super 8 motel franchise in China, bringing deep practical experience in negotiating, franchising, and manufacturing in China.
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Aug 21, 2025
• 56min
What Western Business Leaders Misunderstand About China – Insights from Mitchell Presnick, Visiting Fellow, Harvard Fairbank Center
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Mitchell Presnick is a Harvard visiting fellow and entrepreneur who founded Super 8 in China. He discusses the misconceptions Western leaders have about negotiating with China, emphasizing the need for intense preparation and continual negotiation. Presnick highlights China's historical focus on stability and its advancements in technology. He introduces the concept of 'owls'—pragmatic negotiators who eschew ideology—and shares insights from his experience in drafting China’s franchise laws and addressing challenges with franchise partners.
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