Mitchell Johnson

Mitchell Johnson, a Polaris Industries innovator with deep family roots in the company's founding, shares captivating stories about the birth of the snowmobile. He discusses the creative repurposing of everyday items to build the first sleds and the lessons learned from early failures. Mitchell explains how snowmobiles transformed Alaska’s transportation and how Polaris expanded into ATVs by leveraging snowmobile technology. He emphasizes the importance of customer feedback, cross-pollination, and real-world testing to drive successful innovations.