Mitchell Berger
Executive Vice President of Global Commerce at Crunchyroll, responsible for distribution and theatrical strategy for anime releases, including Demon Slayer: Infinity Castle.
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Dec 26, 2025 • 13min
"Demon Slayer: Infinity Castle" and anime's biggest year yet
Mitchell Berger, Executive VP of Global Commerce at Crunchyroll, shares insights on anime's booming year in 2025. He highlights 'Demon Slayer: Infinity Castle,' which shattered box office records and became a cultural phenomenon. Berger explains the film's marketing strategy aimed at passionate fans and its appeal to newcomers. He discusses the importance of theatrical releases for a communal experience, as well as Crunchyroll's plans for monthly 'Anime Nights' in theaters. Curious about anime? Berger encourages listeners to connect with young fans for guidance.
Dec 26, 2025 • 13min
"Demon Slayer: Infinity Castle" and anime's biggest year yet
Mitchell Berger, Executive Vice President of Global Commerce at Crunchyroll, covers the blockbuster success of "Demon Slayer: Infinity Castle," which shattered international box office records. He highlights Crunchyroll's passionate marketing strategies, stressing the importance of a theatrical release for enhancing the story's impact. Berger explains how the film appeals to newcomers while inviting them to dive deeper into anime. He also shares insights on future plans for theatrical anime events, fostering community around this beloved genre.
