Mitch Ehly

Hospitality-technology professional and co-founder of The Refresh Collection, involved in converting historic motels into boutique hotels and leading operations and tech strategy.

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Nov 11, 2025 • 47min

The Husband and Wife Duo that Scaled from 5 Airbnbs to 2 Boutique Hotels (Without Burning Out) | E57

Mitch Ehly and Katie Wanzer, the husband-and-wife team behind Fresh Coast Motel and Spruce & Shore Motel, share their journey of transforming historic motels in Door County into stylish boutiques. They discuss key strategies that helped them scale from Airbnbs to full hotel operations while keeping their relationship intact. Discover their innovative use of technology for guest experiences, the challenges of balancing design with functionality, and how they handled the intricacies of partnership dynamics and staffing in a hospitality-focused business.

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