Misty Larkins

Misty Larkins, a marketing and PR professional with 20 years' experience, shares her journey of scaling Relevance from a small team to a thriving 20-person agency. She discusses how embracing systems and processes transformed her approach, even after initially resisting them. Misty highlights the importance of documentation and strategic processes in ensuring agency growth, while maintaining creativity. She also reveals her methods for team buy-in and continuous learning, along with tackling the challenges of time tracking as a next step.