Misty Heggeness

Misty Heggeness, an economics professor and author of Swiftinomics, explores the economic impact of Taylor Swift and her fanbase. She reveals how fans' spending drives local economies, emphasizing the power of women as economic agents. Misty discusses Swift's blend of traditional and feminist economics, her dual personas, and her authentic storytelling that appeals across demographics. She highlights Swift's career agency and her influence on shifting gender norms, showcasing the broader cultural implications of her success.