Mirwan Surwaso
CEO of Como 1907 discussing the club's rise from Serie D to Serie A, its Disney-style brand strategy, data-led recruitment and commercial plans to grow tourism, retail and matchday experiences.
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Nov 13, 2025 • 38min
Cesc Fabregas, data, and Disney: Inside Como
Mirwan Surwaso, CEO of Como 1907, shares insights into the club's rapid ascent from Serie D to Serie A. He reveals how a shift from a content strategy to a commercial model fueled their growth. Key topics include their data-driven recruitment approach, Cesc Fabregas's impactful role in decision-making, and plans to position Como as a tourism 'theme park.' Surwaso also discusses stadium renovations, lifestyle branding, and the exciting prospect of playing a match abroad against AC Milan.
