Mirella Menglide

Mirella Menglide, a Senior Trade Analyst at the Italian Trade Commission in New York, shares her expertise on navigating the U.S. wine market. She discusses how Italian wines peaked in 2022 but face challenges due to changing consumer interests and regulatory hurdles. Mirella also focuses on the need for premiumization and the rising trend of non-alcoholic options among younger drinkers. Additionally, she emphasizes the importance of compliance with regulations and a dedicated approach for Italian producers to thrive in this competitive landscape.