Miranda Paine

Miranda Paine, Head of Growth at Runna, previously worked in growth and marketing roles at other fitness startups. She discusses Runna's rapid success, leveraging AI for hyperpersonalized training plans that adapt to individual runners. Community-building, particularly through user-generated content and strong ambassador relationships, played a crucial role in their marketing strategy. Miranda emphasizes the importance of distinct content approaches for platforms like TikTok and Instagram, and how these strategies contributed to Runna's successful acquisition by Strava.