Get the app
Minyi (Minni) Su
Head of Marketing for Bluemercury; responsible for brand, campaigns, and omnichannel marketing strategy for the luxury beauty retailer.
Best podcasts with Minyi (Minni) Su
Ranked by the Snipd community
Nov 5, 2025
• 25min
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
chevron_right
Minyi (Minni) Su, Head of Marketing for Bluemercury, and Sky Canaves, Principal Analyst at eMarketer, dive into the holiday beauty scene. They highlight the importance of festive gifting trends and how brands can create loyalty amid discount chaos. Minyi shares insights on product diversification and full-funnel activation, while Sky emphasizes fresh content to combat holiday fatigue. They also discuss the significance of experiential rewards and personalized campaigns for building emotional connections with consumers.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
