Mindy Massey

Mindy Massey, Global Executive Director of Stores at Anthropologie, shares her vision of transforming brick-and-mortar retail into community hubs. With 26 years at the brand, she explains how Anthropologie amplifies authentic relationships rather than just metrics. Mindy discusses empowering over 10,000 employees as community curators and the importance of localized creativity within brand guidelines. She emphasizes that genuine connections drive success, reshaping retail expectations for younger generations in the process.