Mimi Evarts

In this candid discussion, Mimi Evarts, Director of Branding for The Skinny Confidential and sister-in-law to Michael Bosstick, shares insights on navigating the complexities of your 20s and 30s. They talk about the pressures of success and the transformative power of travel, emphasizing patience and self-growth. Mimi highlights the importance of investing early and nurturing meaningful relationships over fleeting experiences. Additionally, they dive into their favorite transformative books, including a humorous take on the surprises found in 'Fourth Wing.'

Mimi Evarts, Director of Branding at The Skinny Confidential, shares her journey from blog origins to a thriving product line. She discusses the balance between embracing trends and cultivating a timeless brand identity. Tune in for insights on personalized marketing strategies and the importance of understanding your audience. Mimi also spills secrets on running a successful photoshoot and adapting in a fast-paced business environment, while offering a glimpse into working alongside her sister, Lauryn. Humor and authenticity light up their conversation!

Lauryn's younger sister Mimi Evarts joins the show. They talk about work-life balance, using calendar apps, what to do with cheaters, and the return of Twitter.