Mim Haysom

Join Mim Haysom, EGM of Brand & Marketing at Suncorp Group, as she shares insights from her leadership at one of Australia’s oldest insurance brands. Discover how Suncorp is reshaping its strategy to enhance community resilience through tools like Haven for disaster preparedness. Mim highlights the crucial alignment of company purpose with customer needs to foster collaboration and long-term brand engagement. She discusses the balance between immediate marketing tactics and building a sustainable, resilient brand, especially during crises.