Milly Botes

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, a leader in podcast monetization. Milly discusses the fascinating evolution of podcast advertising, emphasizing dynamic ad insertion and the success of host-read ads. She reveals how Acast leverages AI to enhance podcast discovery for advertisers. The conversation also navigates the complexities of sponsorships, highlighting the significance of a transparent marketplace, and how audience data is transforming ad matching efficiency in the evolving landscape of podcasting.