Miles Fisher

Senior Director, Global Ad Platform Partnerships and Business Development at Roku. He discusses Roku's partnership with Amazon Ads and the future of CTV advertising.

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Jun 27, 2025 • 27min

Interview: Roku-Amazon Deal Drives CTV’s Full Funnel Future

Miles Fisher, Senior Director of Global Ad Platform Partnerships at Roku, discusses the groundbreaking partnership with Amazon Ads. He highlights how this collaboration is set to reshape connected TV advertising by enhancing media availability and improving transaction management. The conversation dives into Roku's impressive growth, viewer engagement strategies, and the shift towards data-driven marketing. Fisher emphasizes the evolving landscape of CTV, the necessity of leveraging first-party data, and the transformative impact this partnership could have on advertising efficacy.

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