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Mikkel B. Rasmussen
Applied anthropologist and founder of Human Activity Laboratory who studies human culture and how anthropology intersects with AI, and who has guided research projects for companies like LEGO.
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Jan 6, 2026
• 56min
Why AI Gets People Wrong: The Real Source of Insight with Anthropologist Mikkel B. Rasmussen
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Mikkel B. Rasmussen, an applied anthropologist and founder of Human Activity Laboratory, dives into the intricate dance between anthropology and AI. He discusses how true insight often starts from being wrong and why moments of surprise signal valuable discoveries. Exploring themes of pain in the creative process, he shares how AI can enhance research but cautions against relying on it for final insights. Mikkel highlights his pivotal LEGO study, revealing the depth of children's play and the critical role of embodying surprise in fostering innovation.
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