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Mike Weiss
Co-founder and co-CEO of Trailborn, a vertically integrated hospitality brand reimagining travel to America’s most iconic outdoor destinations.
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May 23, 2025
• 52min
How They're Building the Next Great American Hotel Brand: The Story of Trailborn with Co-Founders Mike & Ben
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Mike Weiss and Ben Weinberg, co-founders of Trailborn, discuss their ambitious journey shifting from finance to creating an experience-driven hospitality brand. They explore the untapped potential in lesser-known markets and the benefits of vertical integration. The duo shares how their partnership with Marriott enhances their reach while maintaining their core values. They delve into the intersection of AI and personalized service, arguing that technology will elevate, not replace, the human touch in hospitality.
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