Mike Tebb, the Marketing Director at Fig Farms, dives into the unique challenges of cannabis marketing. He discusses navigating strict regulations and offers his strategy of getting close to the edge of legality before stepping back. Tebb emphasizes storytelling and the importance of educational content amidst social media restrictions, particularly on platforms like Instagram. He shares creative solutions for engaging content and the significance of in-person events and influencer partnerships to build brand trust in this complex industry.