Mike Sykes

Mike Sykes, a journalist and sneaker market analyst known for his data-driven insights, joins the discussion on the contentious sneaker-of-the-year race for 2025. He highlights the rise of competitors like Vans and Converse challenging Nike's dominance, while noting that Nike remains the industry standard. The conversation dives into the storytelling behind standout models like Shea Gilgeous-Alexander's signature shoe and Nigel Sylvester's emotional Jordan 4. Sykes also shares how real-world sales are driven by practical designs, signaling a shift in sneaker culture.