Mike Sykes
Sports correspondent and author of the Kicks You Wear newsletter, brought on as the episode's guest to explain trends, deals, and authenticity challenges at the intersection of sports and fashion.
Best podcasts with Mike Sykes
Ranked by the Snipd community
Oct 8, 2025 • 25min
Sports x Fashion: Who’s Really Winning?
Join sports correspondent Mike Sykes, author of the Kicks You Wear newsletter, as he explores the exciting intersection of sports and fashion. Sykes reveals how the WNBA's player-driven culture fuels innovative brand collaborations. He discusses the NFL's shift from licensing to marquee partnerships with iconic brands. The episode dives into the impact of NIL on women's sports, reshaping players into distinct brands. Authenticity in collaborations is highlighted, stressing that genuine engagements are key for success in this fast-evolving landscape.
Aug 6, 2025 • 25min
How Basketball Sneakers Got Their Groove Back
In this discussion, Mike Sykes, a sports journalist with a focus on the intersection of sports and fashion, and Lei Takanashi, a correspondent covering sneaker trends, delve into the revival of basketball sneakers. They explore the shift from functional designs to fashion statements, driven by new player personalities like Anthony Edwards. The conversation highlights how recent innovations and a growing spotlight on female athletes, alongside nostalgic interest in retro styles, are reshaping the sneaker culture and market dynamics.
