Hunter Eisenhower, head of men’s basketball performance at Arizona State, and Mike Sullivan, a speed and performance coach at TCBoost, dive into the dynamic world of athletic force production. They discuss the crucial role of elasticity and reactivity in training, moving beyond traditional strength metrics. Topics include innovative landing techniques, the balance between data and intuition in performance, and the significance of play in enhancing athlete engagement. Their insights illuminate the evolving landscape of sports performance coaching.