Mike Sinyard, founder of Specialized Bicycle Components, revolutionized the mountain biking industry. He dives into his journey from selling bike parts to designing some of the first mass-produced mountain bikes. Sinyard shares the pitfalls of diversifying into lower-cost bikes, which jeopardized brand trust, and the near-bankruptcy that followed. He emphasizes lessons in recovery, innovation, and the importance of staying true to core values, all while celebrating the cycling passion that drives the industry forward.
