Mike Shields

Mike Shields, former Wall Street Journal and AdWeek reporter, shares his insights on the death of traditional PR. He argues that modern communication demands a shift away from outdated marketing strategies. The discussion highlights the changing dynamics of media consumption, emphasizing the importance of relationship-building between journalists and businesses. Mike also critiques how ad tech companies can better engage with media in a digital landscape, underscoring the growing significance of social media in personal branding and effective outreach.