Join Mike Rossi, CEO of Smile, and Nihar Kulkarni, Managing Director at Roswell NYC, as they delve into the world of loyalty programs. They discuss the urgent need for brands to shift focus from customer acquisition to retention, emphasizing data-driven strategies. Insights on crafting effective loyalty programs for new brands reveal the power of customer engagement. They also explore emotional motivations behind purchasing decisions, the importance of communication with customers, and sustainability in e-commerce. Tune in for actionable tips and witty anecdotes!
