Mike Rose

Mike Rose, Senior Director of SMB Solution Engineering at Salesforce, shares his deep insights from years of experience in technical architecture. He discusses the crucial role of Salesforce admins and solution engineers in advocating for effective Salesforce use. The conversation delves into the integration challenges faced by small businesses, illustrating them with humorous anecdotes about 'Post-It On Monitor' solutions. Mike also emphasizes the transformative potential of AI tools like AgentForce, encouraging hands-on engagement to boost efficiency in the Salesforce ecosystem.