Mike Raffensperger
Chief Commercial Officer of FanDuel
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Aug 9, 2023 • 1h 10min
Mike Raffensperger, Chief Commercial Officer of FanDuel: Second Screen Success
Mike Raffensperger, CCO of FanDuel, challenges the brand vs. performance marketing divide in online sports gambling. He discusses why brand marketing must intertwine with performance marketing for consumer engagement. The podcast also covers how FanDuel became a successful second-screen experience, CMOs' evolving role as strategic leaders, and the challenges faced beyond legalization.
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