Mike Price

Mike Price, Chief Revenue Officer at DTEX Systems, brings his rich background in sales and business leadership to the discussion. He emphasizes the transition from being a functional salesperson to a holistic business leader. Mike offers crucial insights on vetting CRO roles, advising executives to ask why they need a CRO at this moment. He warns against falling into VP of Sales traps and promotes the importance of a broader business understanding. Additionally, he highlights the necessity of allowing teams autonomy and shifting from control to collaboration for true executive success.