Mike Petrella

Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, shares insights from his extensive career in advertising and media. He delves into the establishment of Kinective Media as a pioneering traveler media network, emphasizing the role of personalized experiences and strategic partnerships in enhancing traveler journeys. The conversation highlights how data and AI are transforming customer interactions, focusing on affluent travelers and the importance of privacy in handling their information.