Mike Payne

Join Mike Payne, owner of American Precision Partners, and Kirk Phelps, a third-generation tool and die maker, as they delve into transformative strategies for customer acquisition. Discover how to engage new customers without sacrificing quality, and the importance of identifying perfect customer profiles. They discuss reviving customer connections through proactive communication and the role of engaging content marketing in building trust. The duo also stresses the significance of merging sales and marketing for cohesive revenue generation and cultivating a growth culture within manufacturing.