Mike Norton, VP of Cloud Services at PBS, shares insights on maximizing efficiency in a non-profit focused on educational content. He discusses how PBS navigates traffic spikes and the importance of metrics for optimizing performance. Partnered with Werner Vogels, Amazon's CTO, they delve into the challenges of broadcasting in a rapidly changing media landscape and the balance between customer demands and cost predictions. Their conversation highlights innovative strategies and the critical role of technology in making every public dollar count.