In this engaging discussion, Mike Natenshon, founder of Marine Layer, shares his journey from finance to fashion catalyzed by the loss of his favorite shirt. He highlights the evolution of his California-inspired brand, which has become a staple for comfortable clothing. Mike discusses the innovative Respun initiative for upcycling old shirts and balancing retail channels in an evolving market. He also shares insights on the intimate store atmosphere and plans for international expansion, all while maintaining strong customer connections.