Mike Natanshon

Founder and CEO of apparel brand Marine Layer, known for developing custom, soft fabrics and building the company from a single San Francisco store into a national retail brand.

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Jan 18, 2026 • 24min

Marine Layer's Journey From T-Shirt to Trendsetter

Mike Natanshon, Founder and CEO of Marine Layer, shares his journey from recreating his favorite college T-shirt to building a national apparel brand. He discusses the importance of naiveté in his early research and fabric experimentation. Natanshon highlights key growth moments, like capital raising and learning through trial and error. He emphasizes the significance of human connections in shaping company culture and details innovative retail strategies that maintain a friendly store experience. Excitingly, he hints at future personalization plans for 2026!

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